Players Health, the nation's leading insurance and risk management platform for youth and amateur sports, and MaxU, the only mental performance platform purpose-built for young athletes, today announced the continuation and expansion of their national partnership bringing science-backed mental performance infrastructure to the most comprehensive safety ecosystem in youth sports.
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The timing is deliberate. As Mental Health Awareness Month draws to a close, millions of young athletes across the country are entering fall club tryout season, the most emotionally charged period in youth sports. For soccer, football, basketball, volleyball, hockey, and beyond, tryouts demand that kids prove their worth not once, but annually. In a generation shaped by accelerating expectations, compressed schedules, and diminishing unstructured play, the psychological toll of that recurring pressure is measurable and growing.

Players Health and MaxU are building the infrastructure to address it before it becomes a crisis.

"We put mental fitness in the same category as a helmet or a background check," said Tyrre Burks, Founder and CEO of Players Health. "What happens inside a young athlete's head shapes who they become long after the final whistle. Expanding our partnership with MaxU means proven mental performance training is now accessible in every locker room we serve and that is exactly where it belongs."

Through the expanded partnership, Players Health members and network organizations gain preferred access to MaxU's platform through the Players Health health and safety marketplace delivering personalized mental skills training to the athletes, coaches, and families who need it most, at the moment they need it most.

"The next generation of elite athletes will not be defined by physical talent alone, they will be defined by mental readiness," said Dan Greco, Co-Founder of MaxU. "For too long, the tools to build that readiness existed only at the professional level. MaxU was built to change that. Players Health was built to protect every athlete who steps onto a field. When those two missions unite, what we create together is something this industry has been waiting for, a standard where whole-athlete development is not aspirational. It is expected."

The partnership activates across four dimensions: a co-branded platform experience, joint marketing initiatives reaching Players Health's expansive network of youth sports organizations,collaborative content development that advances the mental performance conversation nationally, and MaxU's designation as an official Players Health Brand Ambassador with Players Health promoting MaxU as a trusted resource across all marketing channels.

Together, MaxU and Players Health are establishing a new standard; one where protecting the athlete means protecting the whole athlete and providing the best holistic tools for athlete wellness.

About PlayersHealth

Players Health’s mission is to create the safest and most accessible environments for athletes to play the sports they love. By providing insurance protection and risk-management solutions for youth, amateur, fitness, and collegiate sports nationwide. Protecting more than 5.5 million athletes.

MEDIA CONTACT
Name: Kyle Lubrano Satola
Email: kyle.lubrano@playershealth.com

About MaxU

MaxU is the leading mental performance training platform purpose-built for young athletes combining gold-standard sport psychology, adaptive AI, and personalized development pathways to buildthe confidence, resilience, and focus that define how athletes perform when it matters most.

Trusted by 60+ organizations, leagues, and governing bodies across the globally, MaxU delivers science-backed assessments, AI-powered coaching through Maxwell, and individualized training plans for athletes ages 8 and up giving every young competitor access to the kind of mental performance infrastructure previously reserved for elite professionals.

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