PLAYERS HEALTH & ORANGETHEORY ANNOUNCE STRATEGIC PARTNERSHIP
MINNEAPOLIS, December 7th, 2023 – Players Health, the leading athlete safety and insurance solution provider in the fitness industry, is thrilled to announce its strategic partnership with Orangetheory Fitness (OTF). The collaboration will ensure OTF franchises across the nation deliver superior safety and accessibility solutions by making Players Health their preferred insurance and risk management partner.
This partnership is designed to strengthen support and risk management resources available to Orangetheory Fitness franchises by offering expert advisory and consultation services. As part of the collaboration, OTF is committed to providing increased benefits to its franchises, aligning with their small business objectives to foster growth and success.
This partnership, set to span over three years, represents a significant milestone in the fitness industry, with franchise owners and operators now able to access a specialized insurance and risk management package tailor-made by Players Health. Together, the two organizations will provide unparalleled support and resources to OTF franchisees, further solidifying their position as industry leaders.
Players Health Founder and CEO Tyrre Burks expressed enthusiasm about the partnership, stating, "We are incredibly excited about this partnership with Orangetheory Fitness to provide tailored insurance and risk management solutions that empower their franchisees. Our goal is to support the health and well-being of athletes and fitness enthusiasts, and this collaboration allows us to extend that mission to the entire OTF franchise network."
J.J. Creegan, Orangetheory’s SVP of U.S. studios, shared similar sentiments, saying, "Our franchisees are the backbone of our business, and this partnership with Players Health reinforces our commitment to their success. By offering a specialized insurance and risk management package, we are strengthening the support system available to our franchise network, ultimately helping them thrive in the dynamic fitness industry."
About Players Health: PlayersHealth is a sports technology platform providing digital risk management services, reporting tools, and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing safe and accessible environments for athletes, Players Health views the health and safety of athletes as the number one priority in today's sports landscape.
About Orangetheory Fitness:
Orangetheory®Fitness (orangetheory.com) is a heart rate-based group workout that combines science, technology and expert coaching to help members live a longer, more vibrant life. Orangetheory workouts are backed by science and designed to supercharge your metabolism and cardiorespiratory health for more results. The workouts utilize connected technology to track performance, so members can view their detailed results in real-time, and monitor progress over time. A certified coach leads each of the workouts to ensure members of all fitness and ability levels can be successful and continually challenge themselves. One of the world's fastest-growing franchise companies, Orangetheory franchisees have opened more than 1,500 studios in all 50 U.S. states and 24 countries. Visit https://www.orangetheory.com/en-us/international-opportunities/ for global franchise opportunities.